Tourists ’ support for conservation messages and sustainable management practices in wildlife tourism experiences

A common justification for developing wildlife tourism attractions is that they help to secure long-term conservation of wildlife and wildlife habitats. Managers and guides often highlight their role in protecting wildlife and its habitat, yet little is known about the interests, needs and preferences of the tourists who participate in such activities – how aware are they of conservation issues; how concerned are they about the environmental impacts their visit may cause; do they expect and accept the conservation messages they receive? This research explores the perceptions, preferences and conservation awareness of tourists visiting the Mon Repos Conservation Park in Queensland, Australia. Comparison data from four other sites are also presented in order to provide a wider context for interpreting the data. The findings suggest that wildlife tourism management practices that enlist tourists as conservation partners, communicate the reasons behind any constraints imposed, and present a consistent message regarding interactions with wildlife, are likely to be most successful in meeting the needs of both tourists and wildlife.